Sunday, June 14, 2009

Two Waycooll Things for Historical Novelists!

Promo Paks: Nearly-Free Marketing for Authors (New and Improved!)
By Janet Elaine Smith

Whether you publish your book through a traditional publisher or on your own as a "free range" author you are going to have to do some mighty marketing on your own. Unless you are a Star like Stephen King or J. K. Rowling, the publisher ain't gonna do much of it. That's why this book is such a treasure. It is as useful to the independent as the signed author. It is sensible, practical and easy to put into action. And it is filled with information, addresses, tools and ideas. As a mostly pretty shy person, no really, I especially appreciated the part where Smith tells you exactly what to say when you walk into a bookstore to get them to carry your book. If it is a POD book and with curling lip the manager says "Oh it's a POD book" for instance, Smith says to point out, "Yes, but that means you don't have to buy a whole case... just two or three." This is a woman after my own heart... drop the defensive response and look at things from the other person's point of view.. and speak to their advantage. Get this book! You need it.

"Historical Novelists Do It in the Past"

Here's an icebreaker to grease the way into talking about.. and selling.. your novel! Available through CafePress, you can have this provocative message put on a t-shirt, cap, tote bag, stickers, magnets, a mug or any of plenty of other items. Just imagine walking into a bookstore with this on. Or a library. Or any number of other places. Who could resist coming over to you and asking you, "Are you a historical novelist? What do you write?" Believe me, I know... it's happened to me. If you are as proud of your books as I am of mine but as shy, you will be grateful that you don't have to put yourself forward, but simply beam with pride and answer their questions. You can find this design and other historical novelist and medieval theme items on the Shield-wall Productions store at CafePress.com.

1 comment:

  1. This is an invaluable book on promotion. I have it. And what a great tip on the t-shirt.

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